Dr Royce YUEN Man-chun, JP
Co-Chief Executive Officer, MaLogic
Doctor of Business Administration (2000)
University Fellow (2014/2015)
Outstanding PolyU Alumni Award (2009)
Dr Royce Yuen Man-chun is a brand-building and marketing management veteran. When he was Chairman of Ogilvy Hong Kong and Southern China, the firm was named Creative Agency of the Year by Campaign Brief Asia for three consecutive years, and won the Effie Awards for five years in a row. His significant prowess led to him being Chairman of The Association of Accredited Advertising Agencies of Hong Kong, as well as being named one of Hong Kong’s Top 10 CEOs by Metro Radio. Equally passionate about promoting marketing theory, he has been teaching on MBA programmes in both Hong Kong and the Mainland for more than two decades. His book, Decoding Branding, has gained significant attention from marketing professionals worldwide. [More]
