Recently, PolyU’s School of Design introduced a new master programme in International Design and Business Management. In this issue, Prof. Cees de Bont, Dean of the School of Design, will explain how the programme nurtures all-rounded “T-shaped” leaders who function in design-sensitive and technologically intensive business environments.

The programme is the first of its kind in the Asia Pacific region. Developed in collaboration with the University of Technology in Sydney, Northumbria University in Newcastle, and PolyU’s Faculty of Business, it is an interdisciplinary specialism based on a design-thinking management approach to develop high-level competencies in understanding and managing global, cross-cultural business dynamics. Its emphasis is to nurture graduates who can lead the transformation of their respective local enterprises and challenge existing mindsets in technological innovation towards a networked, open one.

How will the curriculum be structured?

The curriculum will pull professional knowledge in design, business and technology to practise “managing design as a competitive strategy” in an international, multicultural business setting. Students will be exposed to a highly internationalized environment where they can exchange with fellow classmates from Hong Kong, the Chinese mainland and overseas and build strong networks.

Who are the target participants of the programme?

The programme will attract those who aspire to be well-balanced products-services innovators, business leaders and entrepreneurs.

The new programme will be offered in September 2013 and the deadline for application is 20 May 2013. For more details, please refer to the programme brochure. Details>>