Dr Royce Yuen Man Chun, JP

Dr Royce Yuen, Founder of New Brand New and Executive Director of Chinagrowth Group, is a brand-building and marketing management veteran with over 25 years of experience in Hong Kong, the Chinese mainland and overseas. He was formerly the Chairman of Ogilvy Hong Kong, and has held senior executive positions with FANCL and Lifestyle Federation. Dr Yuen has also played an active role as the Chairman of the Association of Accredited Advertising Agencies of Hong Kong from 2005 to 2010. 

With his wealth of experience, Dr Yuen has spared no efforts in serving the community. He is Council Member of the Hong Kong Trade Development Council and the Hong Kong Academy for Performing Arts. He has also been a key member of the advisory committees for various government bodies, including the Hong Kong History Museum, the Commerce and Economic Development Bureau and the Independent Commission Against Corruption. He is also Board Deputy Chairman of Plan International Hong Kong, a leading charitable organization focusing on children’s development.

A keen supporter in the area of education, Dr Yuen has been teaching branding and marketing management at a postgraduate level in both the Chinese mainland and Hong Kong for more than fifteen years. He is Visiting Associate Professor at The University of Hong Kong and Fudan University in Shanghai. He has also served on the Education Bureau’s Appeal Board for two consecutive terms from 2008 to 2014.

Dr Yuen received his Doctor of Business Administration from PolyU in 2000. Since then, he has staunchly supported his alma mater and shared his experience with PolyU students at various workshops and lectures. As Professor of Practice (Marketing) at PolyU, he has lectured on the subject Marketing Management for PolyU’s Master of Business Administration programme and has been actively involved in executive training and coaching for senior executives of major corporations for ten consecutive years. In 2009, Dr Yuen was presented the Outstanding PolyU Alumni Award for his contribution to his alma mater. He took up the role of Deputy President of the Outstanding PolyU Alumni Association from 2012 to 2014, and has served as Chairman of the Advisory Committee on Communications and Public Affairs of PolyU since 2013, giving his expert advice in communications to the University.

In recognition of his outstanding contributions to society and the industry, Dr Yuen was named one of the Top 10 CEOs in Hong Kong in 2007. He was also appointed Justice of the Peace by the HKSAR Government in 2010.

Dr Chung King Fai, SBS

Dr Samuel Lam Pak Nin

Dr Humphrey Leung Kwong Wai, JP

Dr Dennis Ng Wang Pun, BBS, MH

Ms Josephine Siao Fong Fong, MBE

Professor Wang Jianhua

Mr Alexander Woo Chung Ho

Dr Royce Yuen Man Chun, JP

(in alphabetical order of last name)