Ms Sam LAM

Sam has dedicated her career to Strategic Design Thinking and Innovation, Creating Shared Value (CSV), Public-Private Partnerships, Brand Strategy, and Risk Management for Non-profit Organizations. She is an award-winning creative leader with extensive experience across media, investment, marketing, project management, government affairs, artech, design and partnerships.

Currently Deputy Director of the Jockey Club Design Institute for Social Innovation at The Hong Kong Polytechnic University, Sam's previous roles include Director of Business Development and Projects at the Hong Kong Design Centre, and News Reporter for Asia TV.

As a Design Thinking Advisor for government innovation projects, Sam has focused on design for well-being, cultural preservation, public open spaces, placemaking and creative tourism. Her recent consultancy projects include initiatives for the Housing Authority, Housing Department, Sustainable Lantau Office, Architectural Department, Cultural and Creative Industries Development Agency, Tourism Commission, and more.

Sam was the Chief Curator and Project Director of several noteworthy projects, including the “BODW City Programme”, and “Design District Hong Kong #ddHK”, which was recognised as one of the Innovative Cultural Projects by the World Culture Cities Forum (WCCF) 2022. Additionally, the “Chubby Hearts Hong Kong” initiated by her, received two special awards from the "HKMA/ViuTV & Now TV Awards For Marketing Excellence 2024” for “Excellence in Marketing Collaboration” and “Excellence in Social and Community Good”.