Stefan Sonntag is a Senior Teaching Fellow and Deputy Programme Leader in the BA (Hons) Advertising Design Programme at the PolyU’s School of Design, where he develops and implements a wide range of teaching subjects. Before joining the PolyU he spent two decades as a Creative Director in leading Advertising Agencies across Asia and Europe, serving an array of blue-chip clients. He regularly connects to academic partners via international collaboration projects to create effective and relevant work that combines strategy, creativity, technology, data, media, and equally important common sense. His research interest includes all matters relating to Internationalization and sustainability.