Dr Molly Pan

Research Assistant Professor

AG417a
+852 2766 7577
xiemo.pan@polyu.edu.hk

Research Gate

Research Overview

My research interests primarily revolve around the application of metaphor theories in the field of public health communication. This includes empirical research on metaphorical phenomena in health advertisements and public speeches. I employ data analytics techniques to explore the latent connections between metaphorical phenomena and social psychology, comprising emotions, personal concerns, stigma and decision-making processes. Additionally, I possess a secondary research interest in second language acquisition.

Education and Academic Qualifications

PhD in Linguistics, Hong Kong Polytechnic University
MA in English Language Teaching, Hong Kong Polytechnic University

Academic and Professional Experience

Research Assistant Professor, Department of English and Communication, Hong Kong Polytechnic University (July 2023 —present)
Lecturer, College of Foreign Languages and Literature, Fudan University (2021—2023)

Teaching Areas

Academic English for Medicine
Medical Paper Writing in English

Research Interests

Research Output

Tay, D & Pan, X. (Eds.). (2022). Data Analytics in Cognitive Linguistics: Methods and Insights. Mouton de Gruyter.

Pan, X. & Tay, D. (2023). The effectiveness of metaphors in Chinese video advertisements for depression: An experimental study. Lingua, 293, 103584. https://doi.org/10.1016/j.lingua.2023.103584
Pan, X. (2023). Metaphorical representation of autism in Chinese video public service announcements: Lonely twinkling. Language and Health. Online ahead of press. https://doi.org/10.1016/j.laheal.2023.06.006
Pan, X. & Zhu, Y. (2022). Researching English language textbooks: A systematic review in the Chinese context (1964-2021). Asian-Pacific Journal of Second and Foreign Language Education.7,30. https://doi.org/10.1186/s40862-022-00156-3
Pan, X. & Tay, D. (2022). Individual differences in identifying creative metaphors from video ads. Metaphor and the Social World. Online ahead of press. https://doi.org/10.1075/msw.20016.pan
Pan, X. & Hu, G.W. (2022). The effectiveness of a CL-informed Approach to English preposition acquisition by young Chinese learners. Cognitive Linguistic Studies, 9(1), 87-109. https://doi.org/10.1075/cogls.20017.pan
Pan, X. (2019). The effectiveness of the Conceptual Metaphor Approach to English idiom acquisition by young Chinese learners. Metaphor and the Social World, 9(1), 59-82. https://doi.org/10.1075/msw.17024.pan

Pan, X. & Tay, D. (in press). Metaphor in Hong Kong Press Conferences on measures against Covid-19. In X. Wen, W.L. Lu & Z. Kövecses (Eds.), Metaphor and metonymy in mankind’s fighting the COVID-19 pandemic. John Benjamins.
Tay, D. & Pan, X. (2022). Data analytics in cognitive linguistics. In D.Tay & X.Pan (Eds.), Data Analytics in Cognitive Linguistics: Methods and Insights (pp. 1-12). Mouton de Gruyter.
Pan, X. (2022). Exploring uses of creative metaphors in video ads: Insights from a data analytics approach. In D.Tay & X.Pan (Eds.), Data Analytics in Cognitive Linguistics: Methods and Insights. Mouton de Gruyter.
Pan, X. & Chen, Z.A. (2022). When wars are good: Emotional unpacking Anti-Coronavirus Measures. In R. Breeze, K. Kondo, & A. Musolff (Eds.), Pandemic and crisis discourse. Communicating COVID-19 (pp.225-240). Bloomsbury.
Pan, X. & Tay, D. (2021). Identifying creative metaphor in video ads. In L. Lin, INI. Mwinlaaru & D. Tay (Eds.), Approaches to specialized genres: In memory of Stephen Evans (pp.216-240). Routledge.

Pan, X., & Tay, D. (2021, June) Emotional responses to creative metaphorical video Ads. Paper presented at The 14^th International Conference for Researching and Applying Metaphor (Online), Vilnius University, Lithuania.
Pan, X. (2019, August) A comparative study of two approaches to metaphor identification in video ads. Paper presented at The 15^th International Cognitive Linguistics Conference, Kwansei Gakuin University, Nishinomiya, Japan.
Pan, X., & Li, L. (2019, April). Multimodal construction of depression in Chinese video ads. Paper presented at the The 12^thInternational Forum on Cognitive LInguistics Southwest University, Chongqing, China.
Pan, X. (2018, June). Pragmatic uses of metaphors in Chinese video advertisements. Paper presented at SNU International Conference on Linguistics: Future Directions for Linguistic Research, Seoul National University, Seoul, Korea.

Pan, X. (2019). Review of Ferrari, Federica (2018) Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives. Cognitive Linguistic Studies, 6(1), 216-220. https://doi.org/10.1075/cogls.00038.pan

Others

2021:

Principal Investigator, The Effectiveness of Conceptual Metaphor Approach to Medical English Vocabulary Acquisition (Shanghai Pujiang Program, Funded by Shanghai Municipal Science and Technology Commission) (¥150,000)
Principal Investigator, Review of Research on English Language Textbooks (Funded by Shanghai Center for Research in English Language Education) (¥ 10,000)
Co-investigator, Building an Online Bilingual Corpus for Medical English (Funded by Fudan University) (¥ 80,000)

Esteem Measures

Editorial Assistant of Metaphor and the Social World

2023-02 Social Practice Excellence, College of Foreign Languages and Literature, Fudan University
2021-11 Pujiang Talent (Social Science), Shanghai Municipal Science and Technology Commission
2021-10 Faculty of Humanities Distinguished Thesis Award for PhD Students 2020/2021, The Hong Kong Polytechnic University
2021-08 The Stephen Evans Best Thesis Award 2020-21, Department of English and Communication, The Hong Kong Polytechnic University
2020-02 Outstanding Publication Award for PhD/doctoral Students 2019/20, Faculty of Humanities, The Hong Kong Polytechnic University
2018-04 First Place, Best Paper Award on Language, Culture, and Cognition Symposium, Faculty of Humanities, The Hong Kong Polytechnic University