Nimbus Insight Limited
With the core values of "REAL" and "DIRECT", Nimbus Insight is a new local market research agency using mobile app to conduct research and understand consumer behavior in Real Time & Real Case. It utilizes the latest communication tools, i.e. infographics, to present insights and findings in a direct way for easy comprehension. Ultimately, the painful process of conventional research practices which are highly labour-intensive, costly and often involve long project turnaround time are eliminated. Nimbus Insight also facilitates the integration of market research and marketing activities, generating real-time research results for market researchers and improving the effectiveness of the customer engagement process for building customer loyalty.
Team Member(s)
CHAN Pui Nei, Nettie (School of Hotel and Tourism Management)
LAU Ping Chung, Nick (School of Professional Education and Executive Development - Graphic Design)
HA Hiu Fai, Vincent (PoIyU's friend)
CHEUNG Wai Yin, Patrick (PoIyU's friend)
CHEUNG Man Yu, Richard (PolyU's friend)