This new joint paper by our Dr Jeffry Oktavianus published in Computers in Human Behavior under Elsevier, delves into the factors that motivate healthcare professionals to counter health misinformation on social media, focusing on the roles of third-person perception and subjective norms.
Drawing on survey data from 377 US doctors and nurses, the findings indicate that subjective norms, or the perceived expectations of others, drive healthcare providers to correct and report online health misinformation. These norms are triggered by exposure to misinformation on online platforms, particularly Facebook. The findings offer valuable insights for developing tailored interventions to encourage more active participation from health professionals in combating health misinformation on social media.
More information about the article can be found on the website HERE.
