Research at FAST

Institute of Textiles & Clothing Institute of Textiles & Clothing 154 Qualification BA (Ewha) MA (Ewha) PhD (UTK) ORCID ID 0000-0003-1372-1686 Dr KI Chung Wha Chloe Assistant Professor Research Areas Circular (or sustainable) fashion; Digital technology (e.g. Commercial applications of AI and social media); Luxury fashion Representative Publications • Ki, C. *, Chong, S., & Ha-Brookshire, J. ( 2020 ). How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review. Corporate Social Responsibility and Environmental Management • Ki, C. *, Cho, E., & Lee, J. ( 2020 ). Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users. Computers in Human Behavior • Ki, C. *, Cuevas, L., Chong, S., & Lim, H. ( 2020 ). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services • Ki, C. *, & Kim, Y. ( 2019 ). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922 • Cho, E., Ki, C. *, & Kim, Y. ( 2019 ). Ethnic-inspired design (EID) consumption as a means of enhancing self- view confidence. Social Behavior and Personality: An International Journal, 47, e7286 • Ki, C. , Lee, K., & Kim, Y*. ( 2017 ). Pleasure and guilt: How do they interplay in luxury consumption?. European Journal of Marketing, 51(4), 722-747 • Ki, C. , & Kim, Y*. ( 2016 ). Sustainable versus conspicuous luxury fashion purchase: Applying self-determination theory. Family & Consumer Sciences Research Journal, 44(3), 309-323 Awards and Achievements • Top Downloaded Paper during 2018-2019, Psychology & Marketing ( 2020 ) • Top 10 Most Popular Articles and Free Download of the Month for July 2019, Social Behavior and Personality ( 2019 ) • Honorable Mention, Doctoral Dissertation Competition, Korean Scholars of Marketing Science ( 2018 ) • Graduate Student Senate Award for Excellence in Research, University of Tennessee ( 2018 ) • Best Paper Award in the Family & Consumer Sciences Research Journal (FCSRJ) from the Apparel, Textiles, and Merchandising topic area in 2016 ( 2017 ) • Top 10 Most Downloaded FCSRJ Articles during 2016 ( 2017 ) • Graduate Student Senate Travel Award, University of Tennessee ( 2016 ) • Helen Sharp Hakala Scholarship Award, University of Tennessee ( 2015 ) • Helen Sharp Hakala Scholarship Award, University of Tennessee ( 2014 ) • ESPN Scholarship Award, University of Tennessee ( 2014 )