CBS MABCC Students Met with Mayor of Yonago in Japan
Outreach
A team of seven CBS MABCC students met with Mr Igi Takashi, Mayor of Yonago City in Japan, to discuss their proposed strategies for enhancing tourism and branding. The meeting was a success, with the Mayor showing strong interest and support.
The students were motivated and actively involved in research and strategy development, confident that their work will benefit Yonago's tourism and branding in the future. They emphasised the importance of city branding and communication in their presentation to stakeholders, and the Mayor expressed gratitude and interest in implementing their strategies.
This project from the MABCC programme allowed students to apply their knowledge to a real-world international branding challenge, gaining valuable insights and practical skills.
