Online Place Branding: The Case of Hong Kong

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

Corpus-Assisted Translation Teaching

This book sheds new light on corpus-assisted translation pedagogy, an intersection of three distinct but cognate disciplines: corpus linguistics, translation and pedagogy.

Language in Dementia

Dementia is a devastating condition, with profound cognitive changes affecting every aspect of an individual's functioning. The loss of communication is one symptom above others that causes distress and impacts negatively on quality of life, yet it is still one of the least understood aspects of dementia. This book undertakes a comprehensive examination of language and communication in individuals with cognitive impairment and dementia. Each chapter covers a specific neurodegenerative disorder, and addresses the epidemiology, aetiology, pathophysiology, prognosis and clinical features, along with the assessment and treatment of these disorders by speech-language pathologists. Many examples of language from individuals with neurodegenerative conditions are included, to explain clearly the effects of dementia on communication, and there are exercises at the end of each chapter, to develop language analysis skills. The book is suitable reading for all medical and health professionals, including speech-language pathologists, clinical psychologists and neuropsychologists, geriatricians, neurologists and psychiatrists.

Speech Perception, Production and Acquisition

This book addresses important issues of speech processing and language learning in Chinese. It highlights perception and production of speech in healthy and clinical populations and in children and adults.

リンガフランカとしての日本語 多言語・多文化共生のために日本語教育を再考する

日本語教育を取り巻く環境が国内外で多言語化している。「リンガフランカ（共通言語）としての日本語」という概念を導入し、非母語話者と母語話者がともに日本語を話し学ぶことが日本語の...

兩文三語：香港語文教育政策研究

本書圍繞着一個主題：「兩文三語」應何去何從？ 香港要回應全球化的挑戰，鞏固作為國際金融中心的地位，提升市民語文能力這一環不可或缺。香港特別行政區政府的語文教育政策，以「兩文三語」為目標，期望香港學生，可以中英兼擅，能書寫通順的中、英文，操流利的粵語、普通話和英語，培養優秀的語言人才。

Expanding Horizons in Health Communication: An Asian Perspective

This book explores the ways in which Eastern and Western medical knowledge inform each other in the treatment of people in Asia across a wide range of health issues. To do so, it brings together health communication scholars from diverse disciplines both in Hong Kong and worldwide and combines their observations and expertise with those of clinicians working in healthcare in Asia to provide a topical portrait of the expanding horizons of healthcare in Asia. Social scientists and clinicians discuss their research and clinical practice respectively using a range of analytic approaches that include traditional qualitative and quantitative methodologies, as well as cutting-edge computer diagnostics that digitally visualize health interactions across time. The book presents an innovative and interdisciplinary investigation of Eastern and Western perspectives on healthcare in Asia. It covers topics concerned with a range of mental and physical problems that are currently confronting Asia. Importantly, the views and experiences of front line clinicians delivering patient care in Asia are also included. Accordingly, the book offers varied and innovative perspectives on health communication issues in China, Singapore, Bangladesh and Australia.

Fallacies in Medicine and Health: Critical Thinking, Argumentation and Communication

This book examines the ways in which arguments may be used and abused in medicine and health. The central claim is that a group of arguments known as the informal fallacies – including slippery slope arguments, fear appeal, and the argument from ignorance

Chinese Language Learning Sciences

This book series investigates several critical issues embedded in fundamental, technical, and applied research in the field of Chinese as second language (CSL) learning and teaching, including learning mechanism in the brain, technology application for teaching, learning and assessment.

Going to the Countryside: The Rural in Modern Chinese Cultural Imagination, 1915-1965

Since the beginning of the twentieth century, modern Chinese intellectuals, reformers, revolutionaries, leftist journalists, and idealistic youth had often crossed the increasing gap between the city and the countryside, which made the act of “going to the countryside” a distinctively modern experience and a continuous practice in China.