Revenue Management drew more attention from the hospitality and travel industry in recent years, thanks to the firms’ efforts to enhance revenues strategically and systematically in today’s fast paced and intensely competitive business environment. This module will show participants today and tomorrow of revenue management in the hospitality industry through case studies, examples and scenario based discussions. The main objective of this module is to equip the participants with better tools and methods to utilize revenue management techniques in today’s business environment. This module is suitable for positions in reservations, front office, marketing, rooms division etc. 

The module is composed of three sections:

1. The hotel revenue management approach: The start and evolution of revenue management along with the strategic levers and benefits.
   

2. Forecasting and controlling availability: Importance of forecasting, steps of forecasting and controlling availability, use of future demand intelligence.
   

3. Strategic pricing and management of distribution channels: Value creation, price structure, price and value communication, setting price level and rate fences, reputation management, relationship among channel distribution, sales and profitability.