Past Events

Please click here for details

Details:

This workshop will comprehensively outline the emergence and evolution of social media, the formulation of a social media strategy, development of social media guidelines, tools for analysing, interpreting and presenting social media trends. First launched in 2012 and had been delivered 6 times so far, this forthcoming workshop in 2014 has updated and expanded content especially in the areas of case studies, tools classification, local and international trends. Applications include how to apply social media for, among others, branding, customer service, marketing, open innovation, and personal lifelong learning. Participants will also work to develop a customised social media strategy for their own organisation. Pitfalls, hoaxes, and lessons learnt from social media campaigns will also be discussed. Also included is the KMIRC’s own experiments in the use of social media for raising awareness, promotion and learning purposes.