Collaborators

Yvette Hong, M.A.

洪雨薇

Research Assistant

 

 

Biography

• MA in Fashion Merchandising, The HK Polytechnic University
• Exchange Student, Cornell University.
• B.Eng in Textile Engineering & Textile Design, Donghua University.

 

RESEARCH INTEREST

Yvette is interested in understanding how the collective unconscious in the digital world influences customers’ choices.

Zhihong Huang, B.S.

黃志鴻

Mphil Student (2020.09~)

 

Biography

B.S. Applied Psychology, Nanjing University, China.

 

RESEARCH INTEREST

Zhihong has an interest in how consumers are influenced by contextual information in product presentations. He is also fond of applying data mining techniques in consumer research.

Simran Gulati

Undergraduate Student

 

Biography

• URIS Awardee 2021
• B.A Hon’s in Fashion & Textiles (Fashion Retail & Marketing), The Hong Kong Polytechnic University, Class of 2018

 

 

Ying Qu, M.S.

屈穎

PhD STUDENT (2021.09~)

 

Biography

• M.S. of Textile Engineering (Fashion Marketing), Xi’an Polytechnic University, China
• Exchange Student, European School of Business, Reutlingen University, Germany
• B.S. of Fashion Design and Engineering, (Fashion Design), Xi’an Polytechnic University, China

 

RESEARCH INTEREST

Her research interest is to investigate the impact of visual elements in the retail environment on consumer perception and their interactions.