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Research Centre for Digital Transformation of Tourism (RCDTT)

The RCDTT aims to optimize travel experiences and achieves environmental and business sustainability through digital transformation. Our goal is to enhance the lives of global citizens.
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Director of RCDTT

Associate Dean and Chair Professor, Mr and Mrs ChanChak Fu Professor in International Tourism

Prof. Haiyan SONG

News & Events

On 25 March 2025, Prof. Scott McCabe, a distinguished Professor of Marketing at Birmingham Business School (BBS), University of Birmingham, delivered an insightful research seminar on "Social Tourism: Enhancing Participation and Well-being." Prof. McCabe, who is Co-Chief Editor of Annals of Tourism has an extensive background in marketing and tourism, shared his expertise with faculty members and students from the School of Hotel and Tourism Mana

25 Mar 2025

WebsiteProf Scott McCabes Research Seminar in Social Tourism

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