PolyU to set up research centre on culture and art technology with NVIDIA

The Hong Kong Polytechnic University (PolyU) is collaborating with NVIDIA to establish a joint research centre for the innovation of culture, art technology and interactive media with the goal of nurturing talents and conducting collaborative research.

The joint Research Centre on Culture and Art Technology (CAT) is to be set up by PolyU and NVIDIA. It is NVIDIA’s leading global research centre partnered with an education institution to facilitate art, design and media innovation. The School of Design (SD) of PolyU will team with NVIDIA for the establishment of CAT, which aims to become a leading research centre in culture and art technology.

Leveraging Hong Kong’s position in China’s Greater Bay Area (GBA) with vibrant art and creative activities, CAT intends to become the hub of culture and art technology research internationally, driving creative innovation in the art-tech field. This academia-industry collaboration combines the strengths of NVIDIA technologies, including artificial intelligence (AI), data analytics and high performance computing, and PolyU’s expertise in cross-disciplinary research and education, to promote and create impactful and creative research on art technology.

A memorandum of understanding to establish the centre was signed by Prof. Christopher CHAO, Vice President (Research and Innovation) of PolyU, and Dr Simon SEE, Senior Director of NVIDIA AI Technology Center.

Prof. CHAO said, “PolyU is pleased to collaborate with NVIDIA in the areas of creative industry and art-tech. Combining PolyU’s strength in design education and research excellence and NVIDIA’s artificial intelligence computing expertise, I believe this synergy of academia and industry will generate a significant positive impact in the near-future. PolyU’s leading interdisciplinary research will be translated into practical use to create innovative solutions for the creative, art and entertainment industries.”

Dr SEE said, “The collaboration between PolyU Design and NVIDIA on the establishment of the world's first joint research centre with a leading design school will be groundbreaking for creative and art technology. This collaboration will drive cutting-edge research and enable the development of innovative solutions for the creative industry with the help of AI.”

Prof. Henry DUH, Centre Director of PolyU-NVIDIA Joint Research Centre of PolyU said, “PolyU always seeks for strong community engagement to produce timely and cutting-edge industry relevant research. By leveraging NVIDIA’s expertise in artificial intelligence, we will provide a collaborative platform for GBA culture groups and art communities to create new forms of arts.”

Under this collaboration, PolyU will work with NVIDIA to organize a series of events including workshops, sharing sessions, art-tech exhibition, as well as the hackathon in Asia to reach the community and to facilitate knowledge sharing, innovation and entrepreneurship.