My aforementioned professional goal makes me cherish my present award of further studies in both theoretical knowledge and practical experiences on product design and marketing management. I consider the study programme an important challenge for my professional development because the training involved in the Master's studies is completely different from my past training in the interior design field. I always study different design projects inspired by local characters, especially about local branding concepts from design perspectives. I believe this exploration path of mine in diverse local elements would enrich myself with different design ideas. Through these experiences, I could promote and develop various design concepts and inspire local start-ups effectively.

My work experience enables me to understand the challenges of local beginner enterprises. The acute competition in this industry also means it is of particular importance to developing a unique identity and brand image. Therefore, my professional goal upon completion of my study is to make use of my training in design and management analytical study to establish a one-stop service platform. This platform will facilitate beginner enterprises in building and maintaining their company identities and images. This service will be comprehensive, ranging from graphic designs, brand image development, as well as interior space creation and product imaging. The platform will provide design briefs to the users. By acting as a project supervisor to help users understand and promote the design style and brand images they envision to build. The next development phase of the platform, after the creation of a brand image, is to match suitable design companies for users and proceed to execute the design details. The end phase for the platform will be to follow up with the companies for maintaining consistency in their practice for the up-keep of positive images and identities. The various phases are aimed at encouraging interaction and exchange of thoughts between design professionals from different backgrounds and introduce local design start-ups to a larger audience through the platform. The whole package approach would be appealing to business start-ups.