Justina N. W. Lam
Program: MDes International Design & Business Management
Year of Graduation: 2022
Topic: Sustainable consumption
Project Type: Reflective Thesis
Acknowledging the impact that emerging Asian countries have on the global market and the increased discussion of sustainability around the world, the report presented data of sustainable consumption characteristics of the East Asia market, mostly focused on the consumers of Japan, South Korea, and China. Going through how SMEs can design appropriate sustainable strategies to adapt to this sustainability-oriented future. By comparing fast-growing and matured markets, the study aimed to understand the transition and cultural impact on consumer purchase decisions.