The purpose of this study is to analyse the influence of customer experience on customer loyalty and to help theme parks located in mainland China improve service quality effectively through research results. The research establishes research hypotheses and regression equations through the "service theatre model", and then collects customer evaluation scores on theme parks in the form of questionnaires, and then calculates the data through multiple linear regression to get the results.

Finally, this paper analyses the questionnaire data and regression results and concludes that the physical environment, interaction with staff, and interaction with other customers are all three aspects of customer experience that are positively related to customer loyalty.

Therefore, in response to the research results, I put forward practical suggestions for improving customer experience and customer loyalty, such as building an IP image, using new technologies, and shortening the waiting time for ticket collection.