Ceci M. S. Wong
Program: MDes Design Strategies
Year of Graduation: 2023
Topic: Reinvent Chinese Medicine and Taoism Philosophy into the Modern Wellness Business
Project Type: Focused Report
The project gives an insight into the future modern wellness business, which revolutionize the way people experience healthcare by reinterpreting traditional Chinese medicine and Taoism philosophy. The traditional Chinese knowledge and culture is a valuable source of wisdom that can help people rethink and rebuild a meaningful and healthy lifestyle in the modern world. Based on the study's findings, Hong Kong residents are highly interested in Chinese medicine and have started to worry about their personal well-being. Therefore, Hong Kong offers excellent opportunities to grow Chinese medicine-based wellness businesses.
By 2040, technology boost, unique immersive experiences, and environmental awareness will be the three most significant megatrends affecting the wellness industry. These trends will have a significant impact on the service and wellness industries. Wellness businesses must adapt their business model and service to the changing trends and customer behaviour in order to be competitive in the transformative economy.
In this project, Elemental Wellness Club provides a unique and human-centric experience to people that raises health and environmental awareness and changes their lifestyles and enhances their personal growth. Elemental's transformative business model is expected to have a positive impact on the wellness business field and society in general.