December 2014 - Volume 15, Issue 5

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2015 Hong Kong PolyU Winter School^®

The Hong Kong PolyU Winter School^® is the SHTM's flagship executive development programme, staged each year to allow senior industry executives to interact with leading educators and practitioners in the field of hospitality. Co-organised by the SHTM and the Hong Kong Hotels Association, the programme will be held at the School premises from 2 to 14 February 2015.

Delivered as a series of six in-depth modules spanning two weeks, the Winter School will feature leading industry professionals and SHTM academics presenting interactive modules.

Dates	Modules	Instructors
2-3 February	Leadership in People Management	Mr Mark Conklin General Manager JW Marriott Hotel Hong Kong Mr James Lu Executive Director Hong Kong Hotels Association
4-5 February	Innovations and Responsiveness in Hotel Industry: The Case of Hotel ICON	Mr Richard Hatter General Manager Hotel ICON and Adjunct Associate Professor SHTM
6-7 February	Wine Culture, Consumption and Marketing	Professor Jeannie Cho Lee Master of Wine and Professor of Practice (Wine) SHTM Professor Haiyan Song Associate Dean and Chair Professor of Tourism SHTM
9-10 February	Crisis Management and Communication Strategies	Dr Dan Wang Assistant Professor SHTM Ms Margaret Key Chief Operating Officer Burson-Marsteller Asia-Pacific
11-12 February	Integrated and Digital Marketing	Professor Cathy Hsu Professor SHTM Professor Dimitrios Buhalis Deputy Director International Centre for Tourism and Hospitality Research Bournemouth University
13-14 February	Luxury Management - Its Application in Hospitality and Tourism Industry	Prof Denis Morisset ESSEC Business School

Participants who successfully complete each module will receive a Hong Kong PolyU Winter School^® Certificate. Those who have completed six different modules over a maximum three-year period will receive an Advanced Certificate in Hospitality Management issued by the SHTM.

For more information and registration, please visit: www.polyu.edu.hk/htm/edp/hkws2015/.

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