|
|
|
|
|
 |
|
March 2015 - Volume 16, Issue 1
|
|
Share via:
|
 |
|
|
|
|
|
|
|
|
SHTM Launches Master of Science in International Wine Management to Advance Global Wine Industry
The SHTM has been working in close collaboration with the international wine industry to develop a distinctive programme, the Master of Science (MSc) in International Wine Management, to groom the next generation of global industry leaders.
At a recent media briefing, Professor Kaye Chon, Dean and Chair Professor of the SHTM and Walter Kwok Foundation Professor in International Hospitality Management, noted that as a key player in the vibrant international wine scene, Hong Kong offers a unique location for anyone aspiring to be a part of this dynamic growth area. Combined with the huge growth of the wine market
in mainland China, the need for wine professionals with advanced, specialised education and a global perspective continues to grow. The
MSc in International Wine Management has been designed to meet this demand.
Offered in Hong Kong by the SHTM, the programme is the first-of-its-kind in the region. Professor Haiyan Song, Associate Dean of the SHTM and Programme Leader, explained that there is increasing demand for wine trade personnel in Asia, but there is no other Master's programme to enhance professional competence and strategic thinking. He also noted that recent findings in Hong Kong indicate that the
wine industry requires more sophisticated skills to meet the needs of the international wine market, with 57.2% of full-time staff taking up positions at managerial and supervisory levels. However, only 5.2% of local industry practitioners possess wine-related professional qualifications.
This one-of-a-kind programme will groom industry leaders, educators and researchers by deepening their understanding of the latest trends in the wine business, demystifying its complexities, and empowering them to lead the industry's future development. Students will also have the opportunity to learn more about mainland Chinese wine consumers and gain insights into some of the fastest growing, potentially lucrative wine markets in the world.
The programme was developed in consultation with noted wine industry figure Professor Jeannie Cho Lee, Professor of Practice (Wine) at the SHTM and the first Asian Master of Wine, and has been endorsed by renowned industry leaders. It will feature residential study trips to well-known wine regions such as Burgundy or Bordeaux so students can understand the best practice in wine production, trade and management with a view to increasing their international exposure and
developing global networks. Professor Lee observed that as it is based in the heart of the booming Asia-Pacific region, the SHTM is best placed to provide international education to meet the specific demands of a truly global industry.
To be launched in the 2015/16 academic year, this new MSc programme will be available in both full-time and part-time modes.
Applications will be accepted until 30 April 2015. For more details, please visit:
www.polyu.edu.hk/htm/msc/iwm.
|
|
|
|
|
|
|
|
This e-newsletter is issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.
© All rights reserved.
|
|
|
|
|
|
|
