2015 Hong Kong PolyU Winter School®
Developed by the SHTM and co-organised with the Hong Kong Hotels Association, the 2015 Hong Kong PolyU Winter School is an executive development programme tailor-made for senior hospitality industry managers. Held at the SHTM on 2-14 February, the Winter School offered six in-depth modules relevant to the changing business environment, practical in substance and interactive in nature.
Delivered as a series of six in-depth modules spanning two weeks, the Winter School featured leading industry professionals and academics.
The first module, on leadership in people management, was delivered by Mr Mark Conklin, General Manager of the JW Marriott Hotel Hong Kong, and Mr James Lu, Executive Director of the Hong Kong Hotels Association. During the second module, Mr Richard Hatter, General Manager, Hotel ICON and SHTM Adjunct Associate Professor,
focused on innovation and responsiveness in the hotel industry, using Hotel ICON as a case study.
The first week ended with a module on wine culture, consumption and marketing, co-hosted by Professor Jeannie Cho Lee, Professor of Practice (Wine) at the SHTM and first Asian Master of Wine, and Professor Haiyan Song, SHTM Associate Dean.
The second week kicked off with a module on crisis management and communication strategies, delivered by Dr Dan Wang, Assistant Professor at the
SHTM, and Ms Margaret Key, Chief Operating Officer, Burson-Marsteller Asia-Pacific. The fifth module, led by Professor Cathy Hsu, Professor at the SHTM, and Professor Dimitrios Buhalis, Deputy Director, International Centre for Tourism and Hospitality Research, Bournemouth University, addressed the increasingly important area of integrated and digital marketing.
The Winter School culminated in a module led by Professor Denis Morisset, now with the ESSEC Business School and formerly COO
of Ralph Lauren Europe and CEO of Pierre Balmain and Giorgio Armani. Professor Morisset covered luxury management and its application in hospitality and tourism industry.
The next Hong Kong PolyU Winter School® is tentatively scheduled to be held on 7-19 December 2015.
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