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March 2015 - Volume 16, Issue 1
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CONFERENCES/SEMINARS/WORKSHOPS
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Dr Stephen Pratt presented a paper entitled "Edutainment: The Potential for Dolphin Tourism in Fiji" at the 3rd International Academic Conference on Management and Marketing of Tourism in Tunis, Tunisia on 12-13 December 2014.
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Professor Kaye Chon,
Mr Murray Mackenzie,
Mr Ryan Smith and two Ph.D. students,
Mr Ibrahim Mohammed and
Ms Anna Pavesi, attended the 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in Tampa, USA on 8-10 January 2015.
Professor Chon participated in the General Session panel.
Mr Mackenzie presented a paper entitled
"Does a Corporate Socially Responsible Incentive Stimulate Corporate Social Responsible Involvement Among Hotel Employees?".
Mr Smith presented a co-authored paper entitled
"Is Cobranding Effective in Achieving Higher Brand Equity? The Case of an Alliance Formed between an Independent Hotel and Branded Spa Company".
Mr Mohammed presented a co-authored paper entitled
"Improving Competitive Set Selection in the Hotel Industry through an Integration of Different Approaches".
Ms Pavesi presented a co-authored paper entitled
"Negative Travel Experience on Tourists' Future Choices".
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Professor Brian King and Dr Ada Lo were invited as consultants to review and conduct a programme for the Banyan Tree Management Academy in Thailand on 21-24 January 2015.
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Professor Bob McKercher presented a paper entitled "Authorship Concentration in Tourism and Hospitality Journals" at the 25th Annual CAUTHE Conference in Gold Coast, Australia on 2-5 February 2015.
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Professor Cathy Hsu attended the 3rd Annual Online Marketing, Social Media and Mobile in Travel Asia 2015 conference in Hong Kong on 3-4 February.
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Professor Rob Law,
Dr Basak Denizci Guillet and
Dr Markus Schuckert attended the 22nd Annual ENTER Conference in Lugano, Switzerland on 3-6 February 2015.
Professor Law moderated a session on the
"Distribution Systems" and presented a paper entitled
"Content Analysis of TripAdvisor Reviews on Restaurants: A Case Study of Macau".
Dr Denizci Guillet presented a co-authored paper entitled
"Corporate Identity Communication on Corporate Websites: Evidence from the Hong Kong Hotel Industry".
Dr Schuckert presented a co-authored paper entitled
"An Investigation of Hotel Room Reservation: What are the Diverse Pricing Strategies among Competing Hotels?".
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This e-newsletter is issued by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.
© All rights reserved.
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