PUBLICATIONS
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Denizci Guillet, B., Guo, Y., and Law, R. (2015). Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis. Journal of Travel & Tourism Marketing, 32(7), 835-851.
Fong, L.H.N., Au, N. and Law, R. (2015). Recent Research in Asia Pacific: The Case of a Professionally Affiliated Journal. Journal of Travel & Tourism Marketing, 32(3), 161-179.
Huang, Z.J., Li, M., and Li, Q. (2015). An Examination of Taiwan Destination Brand Associations: From the Perspective of Mainland Chinese Tourists. Journal of Travel & Tourism Marketing, 32(1-2), 50-64.
Hung, K. (2015). Experiencing Buddhism in Chinese Hotels: Toward the Construction of a Religious Lodging Experience. Journal of Travel & Tourism Marketing, 32(8), 1081-1098.
Kim, H.H., and Law, R. (2015). Smartphones in Tourism and Hospitality Marketing: A Literature Review. Journal of Travel & Tourism Marketing, 32(6), 692-711.
Kim, S.S., Wan, Y.K.P., and Pan, S. (2015). Differences in Tourist Attitude and Behavior between Mainland Chinese and Taiwanese Tourists. Journal of Travel & Tourism Marketing, 32(1-2), 100-119.
Leung, D., Lo, A., Fong, L.H.N., and Law, R. (2015). Applying the Technology-Organization-Environment Framework to Explore ICT Initial and Continued Adoption: An Exploratory Study of an Independent Hotel in Hong Kong. Tourism Recreation Research, 40(3), 391-406.
Lin, V.S., Liu, A., and Song, H.Y. (2015). Modeling and Forecasting Chinese Outbound Tourism: An Econometric Approach. Journal of Travel & Tourism Marketing, 32(1-2), 34-49.
Liu, X., Schuckert, M., and Law, R. (2015). Can Response Management Benefit Hotels? Evidence from Hong Kong Hotels. Journal of Travel & Tourism Marketing, 32(8), 1069-1080.
Pang, L., Kucukusta, D., and Chan, X. (2015). Employee Turnover Intention in Travel Agencies: Analysis of Controllable and Uncontrollable Factors. International Journal of Tourism Research, 17(6), 577-590.
Schuckert, M., Liu, X., and Law, R. (2015). Hospitality and Tourism Online Reviews: Recent Trends and Future Directions. Journal of Travel & Tourism Marketing, 32(5), 608-621.
Shu, S.T., King, B.E.M., and Chang, H.C. (2015). Tourist Perceptions of Event-Sponsor Brand Fit and Sponsor Brand Attitude. Journal of Travel & Tourism Marketing, 32(6), 761-777.
Tang, C.M.F., King, B.E.M., and Kulendran, N. (2015). Estimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues. Journal of Travel & Tourism Marketing, 32(7), 870-885.
Tse, T., and Poon, Y.T. (2015). Analyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations. Journal of Travel & Tourism Marketing, 32(7), 852-869.
Wassler, P., Li, X.R., and Hung, K. (2015). Hotel Theming in China: A Qualitative Study of Practitioners' Views. Journal of Travel & Tourism Marketing, 32(6), 712-729.
Wattanacharoensil, W., and Schuckert, M. (2015). How Global Airports Engage Social Media Users: A Study of Facebook Use and Its Role in Stakeholder Communication. Journal of Travel & Tourism Marketing, 32(6), 656-676.
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