SHTM to Launch Inaugural Research Development Programme
The Research Development Programme is an SHTM initiative that caters to the needs of hospitality and tourism academics, postgraduate research students and research staff from educational institutions worldwide. Designed to help participants develop their skills in advanced research methods, the inaugural programme will take place on the SHTM premises on 19-20 May 2016. Two concurrent modules will be offered.
| Dates |
Modules |
Instructors |
| 19-20 May |
Structural Equation Modelling in Hospitality
and Tourism Research |
Dr Jinsoo Lee
Associate Professor
|
| 19-20 May |
Qualitative Research Methods in Hospitality
and Tourism |
Dr Honggen Xiao
Associate Professor
|
Structural Equation Modelling in Hospitality and Tourism Research is a popular
quantitative research method in hospitality and tourism research. Nonetheless, many doctoral students and academics struggle to develop research with the application of SEM. This two-day module is designed for those who do not know how to develop research using SEM or who are able to run SEM but lack a comprehensive knowledge of it. Using AMOS, the module will cover the important components of SEM, including confirmatory factor analysis, structural relationships, validity, reliability,
mediators, moderators, competing models and second-order factors.
Qualitative Research Methods in Hospitality and Tourism aims to engage participants through reflections on paradigmatic stands leading to interpretive/constructivist approaches to a research problem at hand. A variety of approaches including (but not limited to) grounded theory, narrative inquiry, (auto)ethnography, discourse and semiotic analyses, as well as visual methodology, will be introduced, reviewed and discussed with live
examples from critical tourism studies. Participants are also encouraged to share their own problems or ongoing proposals through interactions during the two-day module.
Participants who successfully complete a two-day (12-hour) module in the programme will receive a certificate issued by the SHTM.
Registration is open until 29 April; please visit:
www.polyu.edu.hk/htm/2016rdp.
For enquiries, please contact Miss Flora Ng at (tel) +852 3400-2635 (fax) +852 2356-1390 or (email)
flora.ng-ps@polyu.edu.hk.
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