The Research Development Programme is an SHTM initiative that caters to the needs of hospitality and tourism academics, postgraduate research students and research staff from educational institutions worldwide. Designed to help participants develop their skills in advanced research methods, the inaugural programme took place on the SHTM premises on 19-20 May 2016.
The two-day programme offered two concurrent modules. Structural Equation Modelling in Hospitality and Tourism Research was conducted by the SHTM's Associate Professor Dr Jinsoo Lee, and Qualitative Research Methods in Hospitality and Tourism was conducted by Dr Honggen Xiao, SHTM Associate Professor.
Structural Equation Modelling (SEM) is a popular quantitative research method in hospitality and tourism studies. Nonetheless, many doctoral students and academics struggle to develop research with the application of SEM. This
two-day module was designed for those who did not know how to develop research using SEM or were able to run SEM but lacked a comprehensive knowledge of it. Using AMOS, the module covered the important components of SEM, including confirmatory factor analysis, structural relationships, validity, reliability, mediators, moderators, competing models and second-order factors.
Qualitative Research Methods in Hospitality and Tourism aimed to engage participants through reflections on paradigmatic stands leading to
interpretive/constructivist approaches to a research problem at hand. A variety of approaches including (but not limited to) grounded theory, narrative inquiry, (auto)ethnography, discourse and semiotic analyses, as well as visual methodology, were introduced, reviewed and discussed with live examples from critical tourism studies. Participants were also encouraged to share their own problems or ongoing proposals through interactions during the two-day module.
Those participants who
successfully completed a two-day module in the programme received a certificate issued by the SHTM.
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