The first MOOC offered by the SHTM will focus on the Chinese tourism industry. It has become very important to understand what is quickly becoming the world's largest hospitality and tourism market and the impact of China's tourism on the rest of the world.
Understand
- How Chinese social media work and their role in the tourism industry
- About Chinese food and wine
pairing
- How cruise tourism and the sharing economy will impact the future development of China
Learn
- How China opened to the world and what the future trends of its tourism industry will be
- About famous tourist destinations including Guilin and how tourism can lead to sustainable development
- Expert insights into Asian consumer behaviour
Instructors
- Participants will be guided by the SHTM's world-class academic staff who excel at not just teaching but also research
- They are also very active in the industry, holding executive positions in international, regional and local tourism organisations
What SHTM001x Offers
- Free access to the course
- Learn at your own convenience
- Learn from anywhere in the world
- Get constant
support from dedicated SHTM staff
Start Date: 15 November 2016
For enquiries, please contact Dr Markus Schuckert at (tel) +852 3400-2321 or (email)
markus.schuckert@polyu.edu.hk, or Mr Aamir Khan at (tel) +852 3400-2242 or (e-mail)
muhdaamir.khan@polyu.edu.hk.
Website:
www.edx.org/course/hospitality-tourism-china-global-hkpolyux-shtm001x
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