The Hong Kong PolyU Winter School®, an Executive Development Programme in Hospitality, was held at the School premises from 5 to 17 December. Co-organised by the SHTM and the Hong Kong Hotels Association, the programme attracted a host of senior industry executives.
Delivered as a series of six in-depth modules spanning two weeks, the Winter School featured leading industry professionals and SHTM academics presenting interactive modules.
The first module, on luxury management in hospitality, was delivered by Professor Denis Morisset, now with the ESSEC Business School and formerly COO of Ralph Lauren Europe and CEO of Pierre Balmain and Giorgio Armani. During the second module, Professor Jeannie Cho Lee, Professor of
Practice (Wine) at the SHTM and first Asian Master of Wine, focused on increasing revenue through food and wine pairing.
The first week ended with a module on managing organisational changes, co-presented by SHTM Associate Dean Professor Brian King and Ms Judy Hou, Managing Director of the Emirates Academy of Hospitality Management.
The second week kicked off with a module on optimising hotel value as part of real estate asset management delivered by Dr Qu Xiao, Associate
Professor at the SHTM, and Mr Kavin C. Bloomer, Executive Director and Head of Hospitality Investing - Asia Pacific at Morgan Stanley. The fifth module, led by Professor Kaye Chon, SHTM Dean and Chair Professor, covered innovation and leadership in hospitality.
The Winter School culminated in a module on innovation strategy through mobile technology and social media in the hospitality industry led by Dr Dan Wang, Assistant Professor at the SHTM and Dr Iis Tussyadiah, Associate Clinical
Professor, School of Hospitality Business Management, Carson College of Business at Washington State University Vancouver.
The next Hong Kong PolyU Winter School® is tentatively scheduled to be held in December 2017.
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