The mission of the SHTM is to engineer knowledge transfer to the hospitality industry and education institutes. Recently, SHTM successfully combined the research prowess of the School with Hotel ICON's practical experience and endeavour, launching SHTM+ICON Consultancy to offer professional hospitality related consultancy services to the industry.
Knowledge transfer includes management know-how, creative solutions, and experiences in
a practical setting, and it can help organisations to maintain sustainable growth. The services offered by SHTM+ICON Consultancy include the following.
| Hospitality Management |
| Project appraisal |
| Concepts and design |
| Staffing and operational matters |
| Marketing |
| Hospitality Development |
| Strategic tourism planning for a destination |
| Strategic planning for a hospitality company |
| Feasibility study for a tourism project |
| Feasibility study for a hotel project |
| Executive Education in Hospitality and Other Service Industries |
| Customised executive development programme |
| Management attachment in Hotel ICON |
| Experimenting with new products and service concepts |
| Online and offline education |
| Higher Education in Hospitality |
| Designing academic programmes |
| Quality assurance of academic programmes |
| Providing study programmes |
| Auditing academic programmes |
The SHTM has a long history of offering high-level consultancy and professional advisory services to both private and public organisations. Our successful consultancy projects worldwide include Chengdu Polytechnic, China National Travel Service, the Federation of Hong Kong Hotel Owners, Greaton Ribbon Australia, Haima Automobile Group,
the Hong Kong Tourism Board, King Abdulaziz University, the Ministry of Research, Technology and Higher Education in Indonesia and the Ministry of Tourism in Jamaica.
The team of SHTM+ICON consultants are experienced in and committed to providing professional and leading consultancy services to clients worldwide. Our team includes the following.
- Professor Kaye Chon, Dean and Chair Professor and Walter Kwok Foundation Professor in International Hospitality Management, SHTM
- Professor Haiyan Song, Associate Dean and Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism,
SHTM
- Professor Brian King, Associate Dean and Professor, SHTM
- Professor Cathy Hsu, Chair Professor, SHTM
- Dr Basak Denizci Guillet, Associate Professor, SHTM
- Dr Qu Xiao, Associate Professor, SHTM
- Dr Tony Tse, Professor of Practice, SHTM
- Mr Richard Hatter, Adjunct Associate Professor, SHTM and General Manager, Hotel ICON
- Mr Ian Lee, Director of Finance and Administration, Hotel ICON
For
enquiries and proposals, please contact Dr Tony Tse via (email)
tony.tse@polyu.edu.hk.
For details, please visit: www.shtm.com.hk.
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