October 2018

Volume 19, Issue 4

Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University

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2018 Hong Kong PolyU Winter School®

The Hong Kong PolyU Winter School® is the SHTM's flagship Executive Development Programme. It is staged each year to allow senior industry executives to interact with leading educators and practitioners in the field of hospitality. This programme is co-organised by the SHTM, the Hong Kong Hotels Association and the Institute for Entrepreneurship at The Hong Kong Polytechnic University. This year, it will be held at the School's premises from 3 to 15 December 2018.

The Winter School is delivered as a series of six in-depth modules spanning two weeks. It features many leading industry professionals and SHTM academics who present a series of interactive modules.

Dates	Modules	Instructors
3-4 December	Leadership and Innovations in Hospitality Management	Professor Kaye Chon Dean and Chair Professor Walter Kwok Foundation Professor in International Hospitality Management SHTM Mr Mark Conklin General Manager JW Marriott Hotel Hong Kong
5-6 December	Digital Marketing and Analytics	Dr Sangwon Park Associate Professor SHTM
7-8 December	Hotel Industry Analytics and Strategic Inferences	Dr Catherine Cheung Associate Dean and Associate Professor SHTM Dr Eka Putra Assistant Professor SHTM Miss Tiffany Cheng Instructor SHTM Dr Basak Denizci Guillet Associate Professor SHTM
10-11 December	Nurturing Human Capital for Hospitality Industry Leadership	Dr Alice Hon Associate Professor SHTM Mr Philip Yu Regional Vice President, Operations, Greater China Hyatt Hotels & Resorts
12-13 December	Revenue Management: What Every Hotelier Needs to Know	Dr Basak Denizci Guillet Associate Professor SHTM Mr Bobby Saw Revenue Optimiser Specialist
14-15 December	Management of Luxury Hospitality Brand	Professor Denis Morisset ESSEC Business School

Participants who successfully complete each two-day (12-hour) module receive a Certificate of Completion for Hong Kong PolyU Winter School®. Participants who complete six different modules in a maximum three-year period receive a Certificate of Completion for Advanced Level Hong Kong PolyU Winter School®, which is issued by the SHTM.

For further enquiries, please contact Ms Flora Ng at flora.ng-ps@polyu.edu.hk.

For more information and registration, please visit:
https://www.polyu.edu.hk/htm/edp/hkws2018/eng_index.html.