The
12th CHINA TOURISM FORUM: Innovations in Hospitality and Tourism Practices will be hosted by the SHTM and organised by Fliggy, Alibaba's travel division. The forum will be held on 19-20 November 2018 at the Midtown Shangri-La Hotel, Hangzhou, Zhejiang Province, China.
China has benefited from rapid economic growth in recent years and now plays a significant role in the global tourism industry. Since 2007, the SHTM has organised the
International Forum on China Hotel Brand Development and the
China Tourism Forum, which have furthered the growth of the hotel and tourism industry. In line with the current wave of innovation and the ongoing development and integration of the tourism, hotel and many other related industries, these two forums were combined and relaunched as the
CHINA TOURISM FORUM: Innovations in Hospitality and Tourism Practices in Hangzhou in November 2017. This revitalised forum provides a platform for industry experts, government officials and academics to interact and explore how to cope with the many unprecedented challenges and opportunities that arise when promoting sustainable innovation in tourism, hospitality and other related industries.
Scope of the Forum
- Eyes Wide Open: Science
and Travel
- New Wave, New Driver, and New Direction of Hospitality and Tourism Innovation
- Transformation and Industrial Upgrading of China’s Service Economy
- Outlook for the Hospitality and Tourism Industry
- Cutting-Edge Big Data Application in the Tourism Industry
- Re-Launch of the Hotel Industry: New Opportunities in the New Cycle
- "New Species" in the New Era: Innovation Case Studies of HeMa Fresh, Starbucks, OYO Hotels,
etc.
- Innovative Hospitality and Tourism Research and Industry Implications
Confirmed Speakers
- Professor Kaye Chon, Dean and Chair Professor, Walter Kwok Foundation Professor in International Hospitality Management, SHTM, PolyU
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- Mr Alan Qi, Chief A.I. Scientist and Vice President, Alipay; Head of Financial Intelligence Lab, The Alibaba Academy for Discovery, Adventure, Momentum and Outlook
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- Ms Olivia Chen, VP of Marketing and Omni Channel - Greater China, Club Med
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- Ms Cong Sheng, General Manager of Business Development and Fresh Food Business, HeMa Fresh
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- Ms Fujiao Chen, Secretary General, Hunan Tourism Association and Hunan Tourist Hotel Association
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- Dr Fuhua Song, Chairman of Drore Technology Co., Ltd.
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- Mr Alessandro Dassi, CEO & GM - Greater China, Thomas Cook
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- Professor Haiyan Song, Associate Dean and Chair Professor, Mr and Mrs Chan Chak Fu Professor in International Tourism, SHTM, PolyU
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- Mr Frank Hou, General Manager of New Century Hotels
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- Mr Elton Sun, Chief Development Officer, Executive Vice President and CEO of Upscale Brands Unit, Huazhu Hotels Group
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- Mr Frank Huang, Vice President and General Manager of Hotel Business, Fliggy
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- Ms Yan Sun, Associate Professor and Vice Dean, School of International Exchange, Shanghai Polytechnic University
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- Dr Joanne Jia, President of Christie Group - Asia Pacific
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- Mr Anuj Tejpal, Chief Business Development Officer, OYO Rooms
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- Mr Feifei Li, Scientist and Head of Database and Storage Lab, The Alibaba Academy for Discovery, Adventure, Momentum and Outlook
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- Dr Tony Tse, Professor of Practice and Programme Director (Industry Partnerships), SHTM, PolyU
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- Dr John Lee, President and CEO, Okay Airways Co.
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- Dr Arthur Wang, Managing Director of Inno Hospitality Hong Kong, Toutouan Japanese Kaiseki Restaurant Taipei, and Hotel Mvsa Taipei
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- Mr Shaohua Li, Vice President of Alibaba Group
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- Dr Dan Wang, Associate Professor, SHTM, PolyU
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- Professor Robert Li, Director, The U.S.-Asia Center for Tourism and Hospitality Research, School of Sport, Tourism and Hospitality Management, Temple University, USA
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- Mr Jianping Wang, President of Narada Hotels Group
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- Mr Leon Liang, Chief Operations Officer, Minyoun Hospitality Group
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- Mr Peng Xu, Deputy Director of Zhejiang Provincial Tourism Bureau
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- Mr Daoqiang Liu, President, Fantawild Holdings Co.
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- Ms Vincci Yang, Business Development Manager, STR
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- Mr Leo Liu, President and Managing Director (China), Wyndham Hotel Group
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- Mr Murphy Zhu, Chief Commercial Officer, Accor Hotels Greater China
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- Mr Spencer Low, Managing Director - Greater China, Agoda
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Programme
| 19 November (Monday) |
| 14:00-18:00 |
Special Session: The Development of Super IPs of the Culture and Tourist Villages (by invitation only) |
| 18:30-20:30 |
Welcome Dinner |
| 20 November (Tuesday) |
| 09:00-10:30 |
Official Opening
Invited Presentations
- Eyes Wide Open: Science and Our Travel Life
- Big Data Application and the Tourism Industry
- Outlook of the Hospitality and Tourism Industry
|
| 10:30-11:00 |
Refreshment Break |
| 11:00-12:00 |
Invited Presentations
Developing the "New Species" for the New Markets
- The Story of HeMa Fresh
- New Starbucks and New Supply Chain
- Innovative Global Strategies of OYO Rooms
|
| 12:00-13:00 |
Panel Discussion
- New Wave, New Driver, and New Direction of Hospitality and Tourism Innovation
|
| 13:00-14:00 |
Lunch |
| 14:00-16:00 |
Invited Presentations
- China Hotel Market Updates
- Thousands of People with Thousands of Faces: How to Profile the New Consumers?
Talk Shows
- The Re-Launch of the Hotel Industry: New Opportunities in the New Cycle
- Hotel Marketing Alliance in the Mobile Web Time
- China Strategies of the Emerging International Players
|
| 16:00-16:30 |
Refreshment Break |
| 16:30-17:30 |
Cutting-Edge Research and Implications in the New Era
(Hosted by SHTM HTRC)
Invited Presentation
- Applying Research in the Hospitality and Tourism Industry
Panel Discussion
- Cutting-Edge Research and Implications in the New Travel Era
|
| 17:30-18:30 |
Path to Sustainable Innovation (Hosted by SHTM+ICON Consultancy)
Invited Presentation
- Hotel ICON and the Innovation Journey of Independent Hotels
Panel Discussion
- Exploring the Path to Sustainable Innovation: Integrating Academic and Industry Forces
|
| 18:30 |
End of Forum
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Forum Registration
Those who wish to attend the forum must register in advance. Registration before 5 November 2018 is free. Due to the limited capacity of the venue, registration is on a first-come-first-served basis.
Registration for the forum includes all sessions on 20 November 2018, including the main sessions at the main
venue, refreshment breaks and lunch.
Due to limited seating, a nominal fee will be charged for the Forum Welcome Dinner on 19 November.
The special session on 19 November will only be open to invited guests.
For further enquiries, please contact Dr Qu Xiao, SHTM Associate Professor (e-mail)
qu.xiao@polyu.edu.hk, or Ms Yvonne Li, Fliggy (e-mail)
yvonne.lyd@alibaba-inc.com.
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