The SHTM is privileged to announce that it has secured a consultancy project to develop academic programmes in tourism and hospitality management for the University of Tabuk (UT) in Saudi Arabia.
Saudi Arabia has enormous potential for tourism development, and large tourism projects are underway to develop luxury destinations in its northwestern region. Located in the same region, the UT is establishing a new College of Tourism and Hospitality to complement the university's development and meet the talent needs of the industry.
Under the agreement, the SHTM will work with the UT to develop a Bachelor's programme, three vocationally oriented programmes in
Hospitality, Food & Beverage, and Tourism, and a bridging programme for graduates of the vocationally oriented programmes to complete the Bachelor's programme by articulation.
This exciting project follows a previous project with the King Abdulaziz University in Saudi Arabia five years ago, in which the SHTM developed a Diploma programme in Travel and Tourism Management, a Bachelor of Science degree in Travel and Tourism Management, and a Master of Science degree in Event and Tourism Management.
These projects fully demonstrate the School's knowledge transfer strength in designing tourism and hospitality programmes for countries that
recognise the importance and potential of tourism and hospitality development and higher education. The SHTM is very proud to share its experience and knowledge in nurturing talents for the sustainable development of the industry with peer institutions.
The School indeed has a long history of offering high-level consultancy and professional advisory services to both private and public organisations. Its expert consultants have worked on many successful consultancy projects with clients
from around the world. Ever innovative, the SHTM further stepped up its service to the hospitality and tourism sector by joining hands with its teaching and research hotel, Hotel ICON, to launch the SHTM+ICON Consultancy two years ago. Combining a unique educational model, cutting-edge research and an award-winning hospitality experience, the Consultancy is committed to engineering knowledge transfer to the industry and other education institutes.
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