The Hong Kong PolyU Winter School (HKWS) has been running for 17 years. This year's HKWS-X, held from 2 to 17 December, was a special version to support the hospitality and tourism industry in view of the COVID-19 situation. The HKWS-X 2020 programme offered 12 one-hour online modules in hospitality and tourism management related to or with an emphasis on the recovery from the pandemic.
Co-organised by the SHTM and Hong Kong Hotels Association, HKWS-X 2020 was a learning opportunity offered on a complimentary basis. It featured leading industry professionals and SHTM academics who presented a series of interactive modules. This year's HKWS-X welcomed more than 1,500 participants from around the world.
On 2 December, the first module, "Digital Marketing in Hospitality and Tourism", was delivered by Dr Ada Lo, SHTM Associate Professor and Mr Patrick Yeung, SHTM Professor of Practice (Tourism Marketing). The second
module, "Technology Innovation and Digital Transformation in Tourism and Hospitality", was led by Dr Dan Wang, SHTM Associate Professor. In the third module, Dr Deniz Kucukusta, SHTM Associate Professor, shared her insights on "Wellness Tourism". The first week ended with a module on "Purpose Driven Leadership: Six Steps for Self-Development", presented by Professor Kaye Chon, SHTM Dean, Chair Professor and Wendy and Walter Kwok Family Foundation Professor in International Hospitality
Management.
The second week kicked off with a module on "Crisis Management" delivered by Dr Jennifer Cronin, President, Wharf Hotels Management Limited. The sixth module, led by Dr Sangwon Park, SHTM Associate Professor, covered "Tourism Big Data Analytics". Mr Jonathan Glover, SHTM Instructor, led the seventh module on "A Food & Beverage Operator's Best Practices During the Pandemic". The second week ended with the eighth module, "Conflict Management", which was delivered by Dr Pearl
Lin, SHTM Associate Professor.
The third week began with the ninth module, "Design Thinking: A Creative Approach to Problem-Solving", conducted by Dr Harah Chon, Lecturer, LASALLE College of the Arts. Professor Basak Denizci Guillet, SHTM Professor, led the tenth module on the topic "Future of Luxury Services Management in the Post-Pandemic Economy". Delivered by Dr Maxime Wang, SHTM Assistant Professor, the eleventh module covered "Human
Resources Management: Opportunities and Challenges as a Result of the Shake Up". HKWS-X 2020 culminated in a module on "Managing Change" led by Prof Brian King, SHTM Associate Dean.
The next Hong Kong PolyU Winter School® is tentatively scheduled to be held in December 2021.
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