March 2021
Volume 22, Issue 1
Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University
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Smart Tourism in the Greater Bay Area Forum
The Smart Tourism in the Greater Bay Area Forum will be held in Hong Kong on 21 May 2021. The forum will be organised by the SHTM in collaboration with the Hospitality and Tourism Research Centre of the SHTM, School of Tourism Management of Sun Yat-Sen University and Macao Institute for Tourism Studies.

Taking the theme "Big Data, AI and Ecosystem", the forum will bring together leading researchers and key stakeholders in the region to share their experiences of smart tourism. This will foster connections and enhance knowledge in the field. Exchanging information on smart tourism between cities in the Guangdong–Hong Kong–Macao Greater Bay Area (GBA) is becoming increasingly important. The forum will focus on what makes a tourism destination smart and how technological and other innovations can support the smart tourism ecosystem.

Held both offline and online, the forum will serve as a bridge connecting research and practice for smart tourism development in the GBA. It will provide a platform for researchers and stakeholders to share and exchange experiences and development strategies relating to smart tourism, thereby promoting technology and knowledge spillovers across borders in the GBA.

The forum will cover a broad range of topics relating to both conceptual and technical aspects of modern tourism and big data, such as the following.
  • Emerging Issues in Tourism in the GBA
  • Information and Technology Development and Smart Tourism in the GBA
  • Big Data and Their Ecosystems
  • Innovation and Entrepreneurship
  • Artificial Intelligence
  • Immersive Technologies (Artificial Reality/Virtual Reality)
  • Cross-border Regional Tourism Planning and Development
Attending in Person at the SHTM Attending Online
On or before 30 April After 30 April On or before 30 April After 30 April
Regular HKD600 HKD750 HKD300 HKD400
Student HKD360 HKD500 HKD180 HKD250
*Registration for the forum closes on 17 May at 23:59 HKT

Early-bird registration rate is available until 30 April. Please visit www.smarttourismgba.com for details.

For enquiries, please contact smart.gba@polyu.edu.hk


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