Organised by the School of Hotel and Tourism Management (SHTM) and its Hospitality and Tourism Research Centre together with STR and managed by a group of talented SHTM undergraduate students from the Special Events Class, the IMPACT 2022 Conference was held on 18 November at the SHTM in both online and offline modes.
For nearly three years, the global hospitality and tourism industry has been facing the tremendous challenges brought
on by the COVID-19 pandemic. To counter the negative impacts, the industry has embraced the new normal, making considerable efforts to foster new, game-changing ideas on how to conduct business in a landscape altered by COVID-19. IMPACT2022 provided a timely platform to bring industry practitioners, government officials and academics together to discuss global industry trends, explore creative pathways and develop strategic frameworks for sustainable practices and the development of the
industry.
IMPACT2022 got underway with opening addresses by Professor Jin-Guang Teng, President of PolyU; Professor Kaye Chon, SHTM Dean, Chair Professor and Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management; and Ms Elizabeth Winkle, Chief Strategy Officer of STR.
The opening session that followed was entitled "Embracing the Changes in Post-Pandemic Era", and was chaired by Professor Cathy Hsu, SHTM Chair Professor, with the participation of
Professor Haiyan Song, SHTM Associate Dean, Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism, as Session Commentator. Featured speakers included Dr Jennifer Cronin, former President, Wharf Hotels and Chairman, SHTM Advisory Committee, who spoke on the topic of "Vision for Change"; Mr Steve Hood, Senior Vice President of Research, STR and Director, SHARE Centre, who gave a speech entitled "Hotel Industry in Post-Pandemic Era"; Professor Billy Bai, SHTM Visiting
Chair Professor, who shared his views on "Industry Transformation Toward New Normal"; and Mr Dane Cheng, Executive Director of the Hong Kong Tourism Board, who delivered a speech entitled "Together Towards New Horizons".
Attention then turned to research carried out by the SHTM, with Parallel Sessions I and II devoted to "Smart Hospitality and Tourism Technologies" and "Firm Performance and Tourism Development", respectively.
Parallel Session I - Smart Hospitality and Tourism Technologies
Session Moderator
Dr Catherine Cheung, SHTM Associate Dean and Associate Professor
Featured Speakers
Dr Hailey Shin, SHTM Assistant Professor
Redefining Luxury Service with Technology Implementation: The Impact of Technology on Guest Satisfaction and Loyalty in a Luxury Hotel
Dr Faye Hao, SHTM Assistant Professor
Contactless Service in Hospitality: Bridging Customer Equity, Experience, Delight, Satisfaction, and Trust
Dr Abbie-Gayle Johnson, SHTM Assistant Professor
Why Are Smart Destinations Not All Technology-Oriented? Examining the Development of Smart Tourism Initiatives Based on Path Dependence
Dr Catherine Cheung, SHTM Associate Dean and Associate Professor
Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention?
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Parallel Session II - Firm Performance and Tourism Development
Session Moderator
Dr Qu Xiao, SHTM Associate Professor
Featured Speakers
Dr Michael Lin, SHTM Assistant Professor
Firm Performance During a Crisis: Effects of Adhocracy Culture, Incremental Product Innovation, and Firm Size
Dr Linda Woo, SHTM Assistant Professor
The Asset-Light Business Model and Firm Performance in Complex and Dynamic Environments: The Dynamic Capabilities View
Dr Jinah Park, SHTM Research Assistant Professor
A Model for Cross-Border Tourism Governance in the Greater Bay Area
Dr Qu Xiao, SHTM Associate Professor
What Drives Cross-Border Acquisitions of Hotel Companies Based in an Emerging Economy? A Study on Chinese Hotel Corporations
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The panel session "Embracing the New Normal",
moderated by Dr Pearl Lin, SHTM Associate Professor, and Dr Nicholas Thomas, SHTM Visiting Associate Professor, featured panellists including Mr Martin Donovan, Publisher, MIX; Ms Katy Fok, Director of Human Resources, Regent Hong Kong; Mr Tasos Kousloglou, CEO, Hotel Division, Sun Hung Kai Properties Ltd.; Mr John Lui, Brand and People Director, APAC, Pizza Express; and Ms Winnie Woo, General Manager, The Mariners.
This was followed by parallel sessions III and IV with focuses on the
topics of "Consumer Behaviour" and "Organisational Behaviour and Resident Behaviour", respectively.
Parallel Session III - Consumer Behaviour
Session Moderator
Prof. Basak Denizci Guillet, SHTM Professor
Featured Speakers
Dr Neil Li, SHTM Assistant Professor
Is a Picture Worth a Thousand Words? Understanding the Role of Review Photo Sentiment and Text-Photo Sentiment Disparity Using Deep Learning Algorithms
Dr Richard Qiu, SHTM Assistant Professor
The Myth of Contactless Hospitality Service: Customers' Willingness to Pay
Dr Anyu Liu, SHTM Assistant Professor
Social Distancing, Trust and Post-Covid-19 Recovery
Prof. Basak Denizci Guillet, SHTM Professor
The Joint Influence of the Timing and Framing of an Online Upselling Message on Consumer Perceptions: The Roles of Construal Level and Reactance
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Parallel Session IV - Organisational Behaviour and Resident Behaviour
Session Moderator
Dr Vincent Tung, SHTM Associate Professor
Featured Speakers
Dr Crystal Shi, SHTM Assistant Professor
Beyond the Workday: The Effect of Daily Customer Interpersonal Injustice on Hotel Employee Experiences after Work and the Next Day
Dr Yitong Yu, SHTM Research Assistant Professor
It's Not Just the Victim: Bystanders' Emotional and Behavioural Reactions Towards Abusive Supervision
Dr Maxime Wang, SHTM Assistant Professor
An Implicit Leadership Theory Lens on Leader Humility and Employee Outcomes: Examining Individual and Organisational Contingencies
Dr Vincent Tung, SHTM Associate Professor and Dr Serene Tse, SHTM Alumna
Understanding Residents' Attitudes Towards Tourists: Connecting Stereotypes, Emotions and Behaviours
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The SHTM is very proud to have organised IMPACT2022, an exceptional platform for discussion of the future of the global hospitality and tourism industry. The School will continue its efforts to support the recovery of the industry and drive its future development.
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