The 16th UNWTO/PATA Forum on Tourism Trends and Outlook was held online on 6 December 2022 with the theme "Transforming Tourism: Understanding Trends and Capitalising on Change". The forum was jointly organised by the World Tourism Organization and the Pacific Asia Travel Association, and was co-organised by the Guilin Municipal People's Government and the Department of Culture and Tourism of the Guangxi Zhuang Autonomous Region, in collaboration with the SHTM.
Among the distinguished guests were Professor Kaye Chon who delivered an opening address online; Professor Honggen Xiao and Dr Lisa Gao, who moderated the keynote presentations and panel discussions; Professor Billy Bai, who presented a keynote speech on "Trends, Changes, and Innovations in Tourism"; and Professor Noam Shoval and Dr Nicholas Thomas, who participated in the panel discussion on "Technology Transformation in the Global Tourism Industry".
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