Aims and Characteristics

Programme Aims

This is the Senior Year Entry 2-year BSc (Hons) Tourism and Events Management programme.
 

The BSc(Hons) in Tourism and Events Management combines the theory and practice of business tourism with a customer-service orientation to produce graduates who can perform in a variety of tourism and events industry positions.  The programme also enables students to develop specialised expertise in attractions/airline or China tourism/urban tourism.  Graduates can progress rapidly to management level positions within this sector.
 

This multidisciplinary programme prepares students for careers at the management level in the tourism and the broader service industries, either locally or internationally.

 
Students will learn to be customer-focused, analytical and independent, and at the same time develop communication and leadership skills.  They gain a global perspective to meet the growing challenges that are faced by the dynamic tourism and hotel industries.

Characteristics

Students are exposed to a wide variety of subjects in their areas of study, and develop their own expertise through Career Track option and the Honours Thesis/Capstone Project option.
 

The Work-Integrated Education (i.e. the Cooperative Education Scheme placement) is an important feature through which students can gain work experience, either locally or overseas.
 

In addition to normal classroom teaching, field trips and visits are also widely used as teaching and learning methods.
 

The School of Hotel and Tourism Management recognises that language and multicultural skills are two important qualities that graduates need to succeed in today's global hospitality and tourism industry.  Hence, students can apply for exchange study at an overseas university for a semester.