The 9th annual Hong Kong PolyU Winter School, an Executive Development Programme co-organised by the SHTM and the Hong Kong Hotels Association, and sponsored by the Pacific Asia Travel Association, the Royal Garden and the Institute of Hospitality, was held over two weeks from 17 to 29 January.

The two-week programme featured six modules led by SHTM faculty members and other educators, all designed to immerse hospitality executives from around the region in hands-on problem solving, case analysis and in-depth discussion. The six modules included hotel investment and development strategies, marketing mix and online marketing, environmental management, managing people diversity, food and beverage marketing, and Disney's approach to quality service.

Held at the Hong Kong Disneyland® Resort on 28-29 January, the "Disney's Approach to Quality Service" module was jointly offered by the SHTM and the Disney Institute to more than 50 participants. Established in 1986, the Disney Institute teaches Disney's brand of business excellence at locations across the US and in more than 45 countries around the world. This fully immersive module featured live visits to frontline locations.

The Hong Kong PolyU Winter School is designed for all executives wanting to hone their critical perspectives and related skills in the pursuit of hospitality excellence and to make strategic contributions to their organisations.