Ms Sofia LEE Pik-shan

Sofia LEE Pik-shan

Founder, Ddiin Concept Ltd.
Bachelor of Arts in Design (Industrial and Product Design) (2010)

Driven by a passion for problem-solving and improving people’s lives, Ms Sofia Lee Pik-shan founded her company, Ddiin, specialising in human-centric design and dedicated to finding innovative solutions. In 2019, Ddiin’s first product, Magcon, was successfully crowdfunded on Kickstarter, followed by Exlicon in 2020 and Exlicon MX in 2022. Building on this success, Ms Lee has been constantly seeking new ways to push the boundaries of her field. Her ultimate goal is to create more ergonomic and unique stationery products that cater to the needs and preferences of users. Her passion and talent have been widely recognised, as evidenced by numerous international design awards. These include the iF Design Award, Golden Pin Design Award, European Product Design Awards, The Good Design Awards in the U.S. and Australia, Muse Design Awards, New York Product Design Awards, and many more.