Case study takes a vital role in business education as it enables students to solve multi-faceted business problems faced by managers in a classroom setting. Recognizing such importance, the Faculty of Business Case Consortium (FBCC) is set up to promote business education through developing high quality business cases studies and technical briefs on latest business issues and state-of-the-art management practices.
The Consortium also develops cases focusing on business issues related to major initiatives and strategic plans of the Hong Kong SAR government and the central government of China, in particular Greater Bay Area and the Belt and Road developments.
Contact
Dr Justin LAW
Director, Faculty of Business Case Consortium
Email: justin.law@polyu.edu.hk
Tel: 2766 4443