Artificial intelligence is revolutionizing the marketing landscape, offering powerful tools for automation, data analysis, and customer engagement. Yet, while AI has become a dominant force in the industry, great marketing is more than just technology—it requires strategic thinking, creativity, and a deep understanding of customer needs.​​Many companies today have access to cutting-edge AI, yet effective marketing remains a challenge. In an era w

14 Jan 2025

Call for Papers: Personnel Psychology Paper Development Workshop   12 May 2025 Department of Management and Marketing, Faculty of Business The Hong Kong Polytechnic University   Personnel Psychology Paper Development Workshop   Date: Monday, May 12, 2025, 09:00 – 17:00 Location: The Hong Kong Polytechnic University (in-person only)   We invite researchers in the field of management and applied psychology to join Personnel Psychology's 2025 Paper

9 Jan 2025

The 7th PMR, organized by the International Association for Chinese Management Research (IACMR) and the Department of Marketing and Management, Facalty of Business, Hong Kong Polytechnic University was successfully held from December 5–9, 2024 in Hong Kong. The workshop brought together 38 faculty members from 28 universities. Professor Liu Wu, Head of the Department of Marketing and Management, remarked: “The 2024 PMR was a memorable experience.

18 Dec 2024

On December 4, 2024, the Consumer Behavior area in the Department of Management and Marketing at Hong Kong Polytechnic University brought the semester and year to a memorable close with "CB Got Talent 2024." Designed to showcase the creativity and independent thinking of research students and research assistants, the event was also a platform for fostering collaboration and exchanging insights among research students, alumni, faculty members, and

11 Dec 2024

To promote research on entrepreneurship and innovation, the Department of Management and Marketing at The Hong Kong Polytechnic University will host a Workshop on the Frontiers of Entrepreneurship and Innovation in Hong Kong on Tuesday & Wednesday, April 8-9, 2025. The theme of this workshop is “Where is Entrepreneurship and Innovation Research Heading?” The two-day workshop will include keynote sessions focused on the grand challenges to and em

3 Dec 2024