To promote the field of entrepreneurship and innovation, the Department of Management and Marketing will host a Workshop on the Frontiers of Entrepreneurship and Innovation on 8-9 April 2025. The theme of this workshop is: “Where is Entrepreneurship and Innovation Research Heading?”. As part of this workshop, an entrepreneurs’ forum is scheduled in the afternoon of 9 April. We sincerely invite you to attend this forum. Our keynote speakers and pa

24 Mar 2025

Celebrating the synergy of artificial intelligence and marketing innovation, the AI in Marketing Symposium, hosted by The Hong Kong Polytechnic University's Department of Management and Marketing and the Asian Centre for Branding & Marketing, concluded with resounding success. Centered around the theme "AI and Common Sense: Revitalizing Marketing Strategies," the symposium brought together distinguished scholars, industry leaders, and marketing p

3 Mar 2025

In today's rapidly changing world, the ability to make informed decisions amidst uncertainty is more crucial than ever for businesses striving to thrive and remain competitive. As global markets fluctuate and technological advancements accelerate, understanding the effects of high variability on business operations has become essential. The Centre for Leadership and Innovation at the Hong Kong Polytechnic University invites you to our symposium o

27 Feb 2025

Artificial intelligence is revolutionizing the marketing landscape, offering powerful tools for automation, data analysis, and customer engagement. Yet, while AI has become a dominant force in the industry, great marketing is more than just technology—it requires strategic thinking, creativity, and a deep understanding of customer needs. Many companies today have access to cutting-edge AI, yet effective marketing remains a challenge. In an era w

14 Jan 2025

Call for Papers: Personnel Psychology Paper Development Workshop   12 May 2025 Department of Management and Marketing, Faculty of Business The Hong Kong Polytechnic University   Personnel Psychology Paper Development Workshop   Date: Monday, May 12, 2025, 09:00 – 17:00 Location: The Hong Kong Polytechnic University (in-person only)   We invite researchers in the field of management and applied psychology to join Personnel Psychology's 2025 Paper

9 Jan 2025