Celebrating the synergy of artificial intelligence and marketing innovation, the AI in Marketing Symposium, hosted by The Hong Kong Polytechnic University's Department of Management and Marketing and the Asian Centre for Branding & Marketing, concluded with resounding success. Centered around the theme "AI and Common Sense: Revitalizing Marketing Strategies," the symposium brought together distinguished scholars, industry leaders, and marketing professionals to explore the evolving role of AI in strategic decision-making. Our esteemed speakers delivered thought-provoking insights on the intersection of AI and marketing, highlighting its ethical applications, transformative potential, and impact on business and society. The event featured engaging panel discussions and keynote presentations, fostering a vibrant exchange of ideas between academia and industry. We extend our heartfelt gratitude to all our speakers, attendees, and supporters for contributing to this enlightening and collaborative dialogue. Your participation made this symposium a hub of inspiration, shaping the future of AI-driven marketing strategies.
