Dr Eunsoo Baek, Assistant Professor of ITC, recently was nominated to receive the 2019 Emerald Literati Awards (Highly Commended) for a paper titled "Managing the visual environment of a fashion store: effects of visual complexity and order on sensation-seeking consumers" that was published in the International Journal of Retail & Distribution Management.
The purpose of this paper is to investigate the effect of the visual complexities of a fashion store on consumer behaviour. In considering the environmental order and sensation-seeking tendencies of individuals, the authors examine the effect of visually complex fashion stores on consumers in a more conclusive way to address the inconsistent effects found in previous studies.
About the Emerald Literati Awards
For over 25 years, the Emerald Literati Awards has celebrated and rewarded the outstanding and impactful contributions of authors and reviewers to scholarly research. The Emerald Literati Awards is one of the largest independent award schemes led by a publisher, which helps to strengthen the impact of the winning research and support the scholarly journey of authors by providing them with recognition and international kudos. Outstanding and Highly Commended papers are the backbone of the Awards which acknowledge the most outstanding published submissions throughout the previous year.
| Research Units | School of Fashion and Textiles |
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