FASHIONALLY.com, a non-profit local fashion platform pioneered by the Hong Kong Trade Development Council (HKTDC), has launched a debut collaboration with the ITC STORE of PolyU to create a brand-new online-to-offline (O2O) marketing and promotion channel to nurture business opportunities for local fashion designers.
From now to 11 April, the ITC STORE X FASHIONALLY online store will feature a series of seven fashion brands from the Hong Kong Young Fashion Designers’ Contest. Meanwhile, ITC STORE’s physical showroom will showcase exclusive fashion items from selected brands on a monthly basis, providing a new O2O shopping experience for fashion lovers.
Details of FASHIONALLY and ITC STORE launch new collaboration Online-to-offline concept nurtures business opportunities | FASHIONALLY 聯乘 ITC STORE 全新企劃 推出線上線下（O2O）時尚購物平台創商機
| Asiaone | FASHIONALLY and ITC STORE launch new collaboration | 14 January 2021 |
| ScoopAsia | FASHIONALLY and ITC STORE launch new collaboration | 14 January 2021 |
| ACN Newswire | FASHIONALLY and ITC STORE launch new collaboration | 14 January 2021 |
| Benzinga | FASHIONALLY and ITC STORE launch new collaboration | 14 January 2021 |
| BizWire Express | FASHIONALLY and ITC STORE launch new collaboration | 14 January 2021 |
