Bachelor of Engineering (Honours) in Product Engineering with Marketing
Entrance Year Sept 2024
Programme Code 45498-SYP
Mode of Study Full-time
Normal Duration
2 years
Programme Intake 5 senior year places
Fund Type Government-Funded
Credits Required for Graduation
Normally 64 (plus 6 training credits) (See the Remarks section below)
Programme Leaders
Prof. C.Y. Tang
BSc, MSc, PhD
Remarks
The curriculum of this programme, including the credit requirements, is subject to review.
The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees and the University regulations.
Entry Scholarship
- To recognise the outstanding academic performance of students, the department will grant entry scholarship with total amount up to HK$30,000 to eligible students admitted to the programme via Non-JUPAS local senior year admission. Details can be found at https://www.polyu.edu.hk/ise/scholarships. It is subject to change and will be announced on department website in due course.
Aims and Characteristics
Programme Aims and Learning Outcomes
With decreasing time to market, increasing customer expectations and global competition, product design and development has become increasingly more complex in recent years. Today, product engineers are required to carry out product design and development tasks not only limited to functional or engineering design but also need to incorporate the considerations of aesthetic issues, design for the product life cycle, technologies and business issues. There is now an urgent need to produce professionals in product development who can be innovative, knowledgeable and skilful enough to synergise product development with design, technology and business in developing successful new products.
To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme is designed to achieve the following aims and learning outcomes:
Provide integrated education and training to students for synergising product design, technology and business in new product development;
Enable students to develop their knowledge in business development, strategic product planning, product marketing and management, and understand how they relate to the development of successful new products; and
Supply graduates who are capable of product design and development, and can interact with customers, industrial designers, production personnel, suppliers and vendors, understand market situations and competition environments, identify market needs and opportunities in order to convert them into new products that satisfy customer needs and all product engineering requirements.
Programme Characteristics
The programme provides comprehensive education and training in the development of successful new products in which graduates are able to synthesise product design, technologies and business issues.
Adopting an integrative and problem-based teaching and learning approach, the programme helps students to develop their knowledge in product design and development, and marketing, as well as their communication, teamwork, management and self-learning skills. Graduates are able to play leading roles in the industry by virtue of their well-balanced education and practical training.
