Mr Huang Zhihong

PhD Student

Huang Zhihong received his Bachelor’s Degree (2019) in Applied Psychology from Nanjing University. He is currently a PhD student under the supervision of Prof. Chris Lo.

zhi-hong.huang@connect.polyu.hk
Operations Management Empirical, Marketing Communications in Social Media, Contextual Elements in Product Presentation

Education and Academic Qualifications

BSc, Applied Psychology, Nanjing University

Research Outputs

Journal Publications

Baek, E., Huang, Z., & Lee, S. H. M. (2021). More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing. Journal of Retailing and Consumer Services, 60, 102504.
Baek, E., Haines, S., Fares, O. H., Huang, Z., Hong, Y., & Lee, S. H. M. (2022). Defining digital fashion: Reshaping the field via a systematic review. Computers in Human Behavior, 137, 107407.
Baek, E., Huang, Z., & Lee, S. (2023). Visual complexity= hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products. Journal of Retailing and Consumer Services, 74, 103435.