Dr Guo Xiaomeng is an Associate Professor at Department of Logistics and Maritime Study, The Hong Kong Polytechnic University. She received a bachelor’s degree in Mathematics and Physics from Tsinghua University, and a Ph.D. degree in Operations Management from Washington University in St. Louis. Her research interests include operations-marketing interface, supply chain management, behavioral operations management, and game theory applications. Her research work has been published in Management Science, Journal of Marketing Research, Manufacturing & Service Operations Management, and Production and Operations Management, etc.