Many people in Hong Kong love eating spicy food, especially for youngsters as eating spicy food has gradually become a trend in recent years. Eating spicy food is exciting and the food has more textures and layers when it is spicy. However most people retain to try spicier due to some barriers. This campaign aimed to encourage people to get spicier.

Tutor: Tsang KC

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.