Man To Yiu
Associate Professor of Practice, Senior Teaching Fellow
Foundation Year Leader of Bachelor of Arts (Hons) Scheme in Design
- V502h
- +852 2766 4123
- sdmanto@polyu.edu.hk
- Expertise: Advertising, strategy, design thinking
Biography
Man To Yiu has been an advertising creative in the industry for 13 years and started his teaching career in 2010.
He graduated from Hong Kong Polytechnic University with an honors degree in Graphic Design in 1997, worked for several leading 4As agencies in his advertising career. Such as JWT, Bates, McCann Erickson, Leo Burnett, and Ogilvy Hong Kong. He worked as a Creative Director in Leo Burnett and Ogilvy from 2005. In 2010, he decided to take a new challenge in his career life, joined the School of Design to start teaching Advertising Design as Senior Teaching Fellow.
His dedication to creative work has been recognized by many of the advertising awards. Notably, in Hong Kong Grand Kam Fan (2002) and several Golds at HK4As, LongXi Awards, Adfest Advertising Awards, London International Advertising Awards, as well as some EFFIE Gold Awards.
Education and Academic Qualifications
- BA(Hons) in Graphic Design, The Hong Kong Polytechnic University
Teaching Area
- Design Thinking
- 2D Advertising
- Creative Direct Response Advertising
- Chinese Typography
- Capstone Project